![]() To display a commenting feature from a third party, for example, the website maker has to talk with Apple's Storage Access API, a software program that controls what information cookies can access. These are ad networks that use cookies to track browsing behavior and then place targeted advertisements on your screen.Īpple can do this because it sits between you and the website you're visiting. This system will work both for cookies from those Facebook comment fields and the ones that come from companies you've probably never heard of and that don't come as part of a useful feature on a website. Then, when it does, the system will automatically limit information about your visit. ![]() First, Apple's Safari browser will detect third-party cookies that track your activity when you visit a website. The way Apple's going to do all this is through a system called ITP 2.0, which stands for intelligent tracking protection service. Then Safari will ask whether you're comfortable sharing information with a third party like Facebook. With its update coming in the fall, Apple will stop that data collection from happening until you interact with the third party's widget, like clicking on the Like button. As Federighi said on stage on Monday, those features can track you on websites whether you click on them or not. It also tackles a technique that tracks you when you go to outside websites that have a feature from a social network - such as a Facebook Like button or a comment box. ![]() That doesn't just potentially stop obvious tracking like ads following you around. It thinks these kinds of cookies have a big impact on your privacy, and that's why it's come up with a way to give you more control. Ever notice when a toy truck you looked at on Amazon suddenly shows up as an ad on Facebook? That's thanks to cookies.Īpple isn't a fan of all this. They can also be used by advertisers to track you across websites. We spoke with Apple about these new tools and how they'll work. ![]() That could be why Apple singled out the social networking giant on stage while demonstrating how its Safari browser will block common tracking techniques. That creates something privacy advocates call shadow profiles. What's more, Its tracking tools can collect information about you, whether you have an account or not, about things you do outside of Facebook's website and apps. Since then, it's emerged that Facebook was also sharing data with phone makers, including China's Huawei, which the US government considers a security threat.įacebook isn't the only one tracking your data, but along with Google, it's the best-known company amassing huge amounts of your data for the purpose of targeting ads. Facebook brought many of these conversations front and center after it acknowledged in March that as many as 87 million user profiles had been leaked to a Trump campaign-connected political consulting group, Cambridge Analytica. ![]()
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